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POPCORN FOR THE NEW CEO

Caroline Franczia
Popcorn for the New CEO vol 1 & vol 2

'Popcorn for the new CEO vol. I & II are UFOs of their kind among business books.

They shake up preconceived ideas of the business world by introducing references to popular movies. This writing style allows a more playful appropriation of traditional advice, leaving a mark in long-term memories.'

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'This book artfully combines the worlds of sales

and leadership, demonstrating the interconnectedness between the two and the value of a sales-oriented

mindset for a CEO while doing so in

a sharp, clear, and to-the-point manner.'

 

- Foreword by Andy Whyte,

Founder and CEO of MEDDICC.

Andy Whyte MEDDICC CEO

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“POPCORN FOR THE NEW CEO” 
THE BOOK THAT WILL MAKE YOUR FAVORITE MOVIES
A SOURCE OF INSPIRATION

“Popcorn for the New CEO”, a source of inspiration for all entrepreneurs, professionals, business school students, and those who dream of the world of start-ups, is available in paper and digital versions from 15 January. “ Popcorn for the New CEO” is a UFO of its kind among business books in bookshops. It shakes up preconceived ideas and the business world as a whole, by introducing references to popular movies. This style of writing allows a more playful appropriation of traditional advice, leaving a mark in long-term memories.

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