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Uppercut-First is a consulting and training company working with European start-ups and scale-ups to improve their revenue architecture foundation.

The founder and CEO, Caroline, does not 'just' look at Sales pipeline, size deals, forecasts, and more.
She looks at the big picture to fix what needs to be fixed and have a revenue impact. 

Uppercut First's missions and expertise include defining an ideal customer profile to maximize the conversion in % and $, structuring workflows between teams, writing and implementing revenue and sales processes, writing the value proposition for strong prospects and customer discoveries… and more!

Call to action: check the references below, wander in our mission page for examples of what Uppercut First can do, and contact us to book a free office hour: brain juice in 30 minutes guaranteed.

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Pierre Casanova CRO content Square

Chief Revenue Officer, Contentsquare

"When Contentsquare decided to upgrade its MEDDIC approach, I looked for a partner that could not only deliver on the content but also operationalize it every day, from lead gen to sales, to sales management.

Huge success for the teams coached by Caroline and Uppercut,
at a time when business performance was key to our fundraising campaign!"

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Louis Delaoustre Co founder Potloc

Co-Founder & COO Potloc

"During her tenure with Potloc, Caroline revolutionized our approach to complex selling, wielding her expertise in MEDDIC with unmatched precision. Over a mere quarter, she didn't just offer guidance, she transformed our entire strategy. While many stop at theory, Caroline provided both the philosophical foundation and the tangible documents necessary to catalyze action. From meticulously crafting the playbook to spearheading its strategic implementation, she exhibited dedication that went well beyond the scope of her mission. Her honesty and transparency were commendable; she never hesitated to emphasize the critical aspects, even if it meant being candidly harsh. Caroline isn't just a consultant; she's a go-getter, a game-changer, and a genuine asset to any team she joins. Our success at Potloc is, in no small measure, a testament to her unmatched skills and dedication. Highly recommended!"

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The Founder

Caroline is the brain behind Uppercut First, following 3 IPOs (Datadog, Sprinklr, Confluent), she is shaking the ground of the tech scale-up world with a revenue architecture approach.

A board advisor, speaker, and author of the awarded business book Popcorn for the New CEO vol I &II, she’s known for loving a good revenue Chinese puzzle while being straightforward in her approach.

Her favorite metrics? Grow the average size deal from 50k to more than 300K in one deal review and help the company pass the seven figures club, but if you want to know more success stories, check the references or contact her directly here!

Alexandra Chiaramonti Gocardless

VP and General Manager EMEA at Gocardless

"We found Uppercut First, but that’s just the surface; like every company, we’re always striving to be better at what we do, to have the best team, and to help them reach the peak of their ability.


That’s how we got to thinking that we needed a real MEDDPICC deep dive. But we got so much more than this. Caroline pushed us, challenged us, made us think differently, and found every pain point quickly.

She can find where your hurdles lie instantly and she will then help you jump over them, over and over again.


Not only are my teams better as a result, but I also have a newfound outlook on my day-to-day job. Uppercut First helped bring clarity to what we do, how we do it, and, more importantly, why we do it.


The enthusiasm and energy Caroline brings into all our interactions is a breath of fresh air for any leader and any sales items willing to up their game."

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