Meet the founder of
Uppercut First: Caroline
In boxing, an uppercut punch delivered with proper technique at the right moment can knock out your opponent, since this movement has always been regarded as one of the most effective punches against adversaries.
An aficionado boxer herself, Caroline has drawn parallels between the practice and the business world: the best-suited techniques will give you the winning hand when performed adeptly.
There is a tremendous need for sales strategy expertise within European start-ups.
We have great ideas and technologies, but American start-ups scale faster, partly because of their assertive go-to-market strategy, their fail fast experience in sales and marketing.
Experienced in working for large companies such as Oracle, Computer Associates, and BMC, Caroline also lived in Silicon Valley for four years before moving to start-ups (Sprinklr, Datadog, Confluent) where she witnessed on the ground the benefits of a well thought out sales strategy.
These are the foundations of UF: a structure that would accompany European start-ups in their sales strategy by giving them an undeniable advantage in their go-to market and scale-up plan.