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POPCORN FOR THE NEW CEO
'This book artfully combines the worlds of sales
and leadership, demonstrating the interconnectedness between the two and the value of a sales-oriented
mindset for a CEO while doing so in
a sharp, clear, and to-the-point manner.'
- Foreword by Andy Whyte,
Founder and CEO of MEDDICC.
“POPCORN FOR THE NEW CEO”
THE BOOK THAT WILL MAKE YOUR FAVORITE MOVIES
A SOURCE OF INSPIRATION
“Popcorn for the New CEO”, a source of inspiration for all entrepreneurs, professionals, business school students, and those who dream of the world of start-ups, is available in paper and digital versions from 15 January. “ Popcorn for the New CEO” is a UFO of its kind among business books in bookshops. It shakes up preconceived ideas and the business world as a whole, by introducing references to popular movies. This style of writing allows a more playful appropriation of traditional advice, leaving a mark in long-term memories.
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