“Popcorn for the New CEO”, a source of inspiration for all entrepreneurs, professionals, business school students and those who dream of the world of start-ups, available in paper and digital version from 15 January. “ Popcorn for the new CEO” is a UFO of its kind among business books in bookshops. It shakes up preconceived ideas and the business world as a whole, by introducing references to popular movies. This style of writing allows a more playful appropriation of traditional advice, leaving a mark in long-term memories.